Featured Article: "In a Crowd of Canned Cocktails, a Screw-Top Box Stands Out"

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U.S. Alcohol Policy Alliance (USAPA) Board Chair, Tiffany Hall, quoted in this article from the Wall Street Journal: "Even if it says liquor, this is very much made to appeal to a younger generation with the color and the design. We have seen this for a long time from the alcohol industry."

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The alcohol industry has continued to deploy the predatory practice of using youth-oriented marketing and packaging to entice the next generation. Recently, we have seen a growth in the number of concerning products, including a number of look-a-like products such as Hard Mtn Dew and Sunny D Vodka Seltzers. Beatbox, the product highlighted in this article, uses a familiar kid-oriented packaging design to attract youth. A single container of Beatbox is equal to more than 3 standard drinks, or about 2/3 a bottle of wine, and it costs just $3.99. In the article, David Jernigan, a member of USAPA's advisory board, says, "There is no other adult beverage that I know of that is packaged like that, but plenty of kids packages look like this."